First of all, be sure you have the dry loaded compound as dry as possible. Second, use appropriate amount of sorbent (I try to have less than 0,5cm layer of the sorbend after its loaded on the collumn, dont have any more specific guide, I just eyeball the amount). Last, if it sticks to the walls of collumn (like it always does) I rinse it with mobile phase under bit of pressure to get it from the walls (think syringe and needle kind of pressure)