Have you come across the equation ΔG° = -nFE°?
Energy is an extensive property, electrode potential is an intensive property.
If you were working out ΔG for the reaction of Ag
+ and Sn, you would have to balance the electrons. But to get the cell voltage you don't have to.
So if you wrote the reaction as Ag
+ + 1/2 Sn
Ag + 1/2 Sn
2+, E° = 0.94V and ΔG° = -0.94F (I'm not working it out) J/mole of Ag
+But if you wrote it as 2Ag
+ + Sn
2Ag + Sn
2+, E° = 0.94V and ΔG° = -2*0.94F J/mole of Sn