example1: you need to record the melting point of a salt substance and you decide to use a melt-temp....if you don't know the melting point is probably over 400 degrees, and you decide to use the melt-temp at #2 (slow heat) setting, you'll be there all day
example2: helps isolate a desired substance (just like distillation - gota know the Bp and keep it there to isolate the desired compound)
example3: it helps provide for finding out what an unkown is (besides ftir, nmr, gc, etc...) Imagine if we don't have a CRC book for reference of melting points. Organic is hard enough