Hi, looking the structure the molecule is multifunctional.
-Ketone (reacts with hard nucleophiles)
-alkene with a electron withdrawing group (the ketone), reacts with soft nucleophiles.
-also is an oxidant, and is commonly used to reoxidize Pd (0) to Pd (II), in Pd (II) catalyze 1,4 additions of Nucleophiles to 1,3 diienes.
Hope it helps.
Adam.