Flash should give a better separation, as the more time it takes, the more the compound can diffuse. I always run a flash column (if we're defining flash not as those fancy automated systems, but just air pressure applied). In order of preference, I load neat, then wet, and if I have to, I'll load with the compound dried into silica gel.
EDIT: Also, if it's really messy, I'd see if I could get some partial solubility of different spots in different solvents. I recently ran a PCC oxidation, and it was very messy. However, upon a minimal dilution in DCM, and then adding a larger amount of ether, a solid crashed out of solution, and I was left with a much cleaner column to run.