Endo/exo refers to the substituents in a bridged system. If the substituents are on the same side as the larger bridge than this is the endo system, but if the are on the same side as the smaller bridge head, than these are exo. For instance imagine a DA with cyclopentadiene and maleic anhydride. typically the endo product is seen and this is when the carbonyls are on the same side as the bridgehead bearing the alkene (two carbons). the exo product would be if they were on the same side as the methylene bridge (one carbon). hope this helps.