everyday applications like figuring out much is needed for a cooking recipe, calculating your daily calorie intake, etc.
it doesnt have to be lab-based; heck, most people visualise scientists in white coats working with test-tubes in a lab. check out our member gallery photos and u'll know there's more to meets the eye than it is.
if u really want to be specific, u can try what Borek said
Ease of use, complete range coverage, universality (additional units based on existing ones, like volume measured in units based on meter).