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Here you are my idea.I think it is possible to bromide both 2 posiition. (NBS)Then, Br-Li exchange (only in one position), trap the organolithium formed with CO2.Finally the other Br was displaced in a Nucleofilic subtutions.See attached pdf.
Do you want to treat the aryl-ester with BuLi? I don't know if it is a good idea!!