The difference is that the purpose of the reactions illustrated was to show the steps and not whether and how to make the reactions take place.
First, simply stated, the first reaction is an addition of water and the second is an elimination of water. (Presumably, the alkene formation was the next step.) If water were added in the first reaction and removed in the second, it would shift the equilibrium toward those products. Let's go a little further. Ethylene will not directly give ethanol by the addition of water. The alkene isn't basic enough in the presence of water or the product. If sufficiently strong sulfuric acid is added and limited water, the protonation can take place, but no water is present so bisulfate adds to the carbocation. A second hydrolysis step is necessary to get ethanol. If you add methyl groups to the double bond, then less drastic conditions are needed to protonate the alkene and water can be present to trap the carbocation.
For an elimination, a strong acid like sulfuric acid can also absorb the water and prevent a reverse reaction from taking place. Also heating favors elimination as well as shifting the equilibrium by removing it. So, while the two reactions are reversible and related to one another mechanistically, the products one isolates is determined by the conditions of the reaction.