If you tell your customers the real reason why jewelry get cracks, you will start losing business. The cause could be from ill preparation of the alloy surface prior to gold plating. Here is an analogy, if you were to paint a house you want to paint a primer before the final paint coating. Same applies to jewelry. But the real culprit is the carbon dioxide in the air that is oxidizing the alloy metal. We know that gold is inert so that won't be a problem, but the unplated crevice after gold plating being exposed. You would expect discoloration, scratches and even cracks. Tell your customer stop swimming in public pools!