It is because these aromatic protons are chemically equivalent, but not magnetically equivalent.
Do not forget that proton can couple farther than three bonds. For a proton " A " in your system, it would couple with the ortho proton " B ", but also with proton in para " B' ", although with a coupling constant much smaller. Common NMR spectrometer are now sufficiently powerful to allow seeing such coupling patterns... Otherwise, use an older machine and you will only see broadened doublet!