The use of E°' means that we are dealing with the biochemical standard state. The only difference between this standard state and the ordinary standard state is the assumption of pH 7, where [H+] = 1 x 10^-7 M. A commonly used Biochemstry textbook (Nelson and Cox, page 515) gives E°' for NAD being reduced to NADH as -0.320 volts, and that is the value I have always seen. E° for NAD (the value at pH 0) would be a very different number, because the half-cell reaction involves a proton.
To be honest, the question does not make sense to me. I only see a half cell, not a full cell. If I were to assume another half-cell to make a full cell, I might be tempted to choose the hydrogen ion:
2H^+ + 2e^- ===> H2. The E°' value for this is -0.414 volts (not 0.00 volts). The only other thing I can think of is that the question is asking the student to convert E° to E°'. However, the value given in the problem is not E°, if I understand things correctly.