Since the title of the scheme includes "and analogs", the R-group refers to the analogs being prepared. I presume there are a number of different analogs that were prepared, but not all in the same position. They were using a more generic description in which the R-group is more specifically defined elsewhere. The scheme shows R does not equal hydrogen, but it does not specify what it is. They could have made a 4, 5, 6, or 7-methyl analog and used this form of R rather than an Ri format specifying each group. It was just a shorthand notation.