Well, any nucleus which has a nonzero spin will couple to another nucleus with a nonzero spin, and that coupling will be observed if the two nuclei are close enough to each other.
Does this mean that, since 13C has low natural abundance, we cannot expect to get accurate values for the ratio of 13C nuclei in each environment anyway?
It's just a matter of probability. For sake of argument let's say
13C has a natural abundance of 1%. The probability that any carbon in a molecule is a
13C nuclei is the same (1/100). For a large number of molecules, then, every carbon position in that molecule will have equal probability of having a spin active
13C signal. That signal will be small because the abundance is low - which is why
13C NMR experiments take a long time - but you have equal probability of observing every carbon position (all other things being equal). But to see splitting, you need two
13C nuclei in the same molecule, and indeed almost right next to each other. The probability of this happening in a single molecule is several orders of magnitude lower, particularly two positions immediately adjacent to each other. True, the law of averages means that for a large number of molecules there will be occasions where it happens, but the signal is going to be so much lower that you would need an incredibly sensitive instrument to see them.