The product of the reaction is entirely determined by thermodynamics: you don't need to worry about which is more reactive, just which product is lower in energy. The base isn't strong enough to completely deprotonate the ketone, so there will be a mixture of ketone and enolate forms in solution. Undoubtedly some of this undergoes a self-aldol condensation to generate a beta-hydroxy ketone, but this reaction will be reversible (via regeneration of the ketone and kicking out of the enolate) so doesn't really need consideration. The Claisen condensation, however, generates a beta keto ester with a low enough pKa to be formally and fully deprotonated by ethoxide. This deprotonation of the 1,3-dicarbonyl makes it unreactive to nucleophilic hydroxide or ethoxide, preventing reversibility in the reaction and ultimately (after acidic workup) making the beta ketoester the final product.