Naive question: Are they talking of a homogeneous catalyst or heterogeneous?
The ppm description makes me think homogeneous. But just making sure.
Also, what about T, P conditions. The commentary is light on that. Side products? Often activity might be good but selectivity not so great. Though given that the goal is alpha olefins that may not matter as much.
Also, how hard / expensive is the synthesis step for their new catalyst.