1) According to the first ionic half-equation:
MnO4- + 8H+ + 5e- --> Mn2+ + 4H2O
it seems to me that, in terms of exchange of oxygen atoms, the H+ ions are getting oxidized (gaining oxygen) and the Mn in MnO4- is reduced (since the H+ ions are stripping oxygen atoms off of Mn). Knowing that the main source of H+ in the solution is the sulfuric acid, can it be said that sulfuric acid is a reducing agent in this half-equation, even though it has the reputation of being an oxidizing agent? If it isn't, then what is its role in this reaction?
2) The e- in the half-equation above are coming from the Fe2+ ions according to the half-equation Fe2+ --> Fe3+ + e-.
So in terms of electron exchange, Fe2+ are oxidized (losing e-).
Look what we have here: One species is reduced (Mn) but 2 species are oxidized (H+ and Fe2+)