The length of the column in relation to the cross sectional diameter, depends on the desired number of theoretical plates. The higher the number of theoretical plates, the better the separation is. An even higher number of theoretical plates, is necessary for flash chromatography. Methods for calculation of the necessary theoretical plates in relation to the Rf, are described in specialized chemical engineering books. But this is too much for ordinary lab work.
However, the Rfs in TLC and in the column, are not the same (even the static phases are not the same). Besides, retention of the substance, is significant in longer columns.
In practice, you choose long columns with short diameter by respecting the mass ratio of substance per static phase to be lower than a few per cent (e.g. 2.5-3.5%) depending on the chemical structure of the substance and the absoptability of the static phase (but this completely empirical; might be more, might be less). Thus, if the column is half-filled or not, does not matter and in addition it creates dead space.