A tertiary alcohol reacts rapidly, if it is shaken with concentrated hydrochloric acid at room temperature and forms a tertiary alkyl chloride. The so formed tertiary alkyl chloride, can further react with N,N-dialkyl aromatic diamine, without heating and leads to the corresponding quaternary ammonium salt, which can be measured by UV Spectroscopy.
R3C-OH → R3C-Cl → [R3CN(R2)Ar]+,Cl-
Please, note that quaternization of the N,N-dialkyl aromatic diamine, leads to auxochromy that helps the differentiation between the reagent and the derivative, by UV spectroscopy.
As an indicative reference: European Patent 0791575 (1997)