Looking at the solvochromatic solvent parameters, values beta (solvent as a H bond acceptor) and alpha (solvent as a H bond donor) were derived by looking at varying solvents interacting with p-nitroaniline and analyzing the UV lambda max.
I know for the alpha parameter, a good H bond donor ties up that NH2 group so that it can't conjugate nicely. Therefore, lower lambda max.
How does the beta parameter work though? Specifically, what's the effect on the conjugation of a good solvent H bond acceptor. Confused here.