as I said. In CW, the rf frequency is held constant. let's say we irradiate with about 45 MHz an we'll sweep the B-field. Let's say the proton resonates when we set the B-field to exactly 1 Tesla. For a shielded nucleus, the B-field is slightly lower (because it's shielded), so it will not resonate at 1 Tesla, but at a slightly higher external field. -> the shielded nucleus resonates upfield.