The more you look into it, the more it seems like a house of cards, but that's just what the definition of "analysis" is.
A standard is just a batch of substance, rigorously analyzed, sometimes by orthogonal methods, sometimes by classical methods, at a laboratory that is certified by a reporting body as having done the work well. If the material is very rare, the manufacturer itself may be called upon to make a standard, and provide the standard. Such was the case with a previous boss -- she provided the USP with the USP standard for her companies manufactured pharmaceutical. She characterized it, and gave it to the USP, and that was the standard, for anyone, worldwide, who wanted to claim their product was traceable to the USP.
We don't have to esoteric here. Most everyone has a pH meter. How does it work? Its essentially worthless if not standardized, but how? To what? What are those standardization buffers? What does it mean when we use them?