I don't know if this is the right place to ask this, i'm sorry if it isn't
I am doing a Wiliamson ether synthesis between ethyl (3,4-dihydroxy)benzoate and 2-(2-chloroethoxy)ethanol to give ethyl 3,4-bis(2-(2-hydroxyethoxy)ethoxy)benzoate as shown in the scheme below. so I am trying to find a suitable TLC system for monitoring and later column chromatography. the problem is that the product is incredibly polar and will not move f the baseline, the starting material has no problem moving. I have tried the following solvent systems, 100% chloroform (nothing moved off the baseline) 60:40 DCM/Acetone (starting material give Rf of 0.55 but product stuck on the baseline), 40:60 DCM/Acetone (same as previous) 60:40 Acetone/EtOAc (same as previous), 100% EtOAc (same as previously), 90/10 DCM/Methanol (same still) ether (same as previous and very reliable results) 50:50 EtOAc/MeCN (product sticks at the bottom but an impurity moves up the plate slightly (Rf about 0.15). does anyone know of a solvent system which may move the product of the baseline? also each sample was spotted by taking a sample of the reaction and doing a little acid workup to protonate the starting material.