I am not so familiar with the exact immunochromatographic assays you're referencing, but they seem to be similar to ELISAs, which I do have some familiarity with. In general for "sandwich" assays, the capture and detection antibodies are different and target different epitopes. It could be possible to use the same antibody for capture and detection if the antibody is polyclonal, since a polyclonal antibody is a mixture of antibodies targeting multiple epitopes anyway.