If the sidechain is methyl, you can oxidize to COOH, then make a Curtius rearangement with DPPA/TEA to get the NH2, then diazotise and reduce the diazonium salt with phosphoric acid to hydrogen. Then, somehow, you can introduce another alkyl chain. You need to protect the free OHś with a protection group, othervise they get oxidized. This method is bad and wont work but is somekind of a startingpoint. When you have the OH-s you can not use Friedel Craft to introduce the new sidechain, it will be in the o-position, not the m-position that you want.