it is the vector equation for a straight line (in a 3D graph)
i shall rid some of the notations to simplify 3D linear equations for you.
ignore the T which means transpose. It just mean (1 2 3) should be written vertically, not horizontally.
I write each coordinate (x,y,z) as (x y z), ie. i get rid of the commas.
r refers to the coordinate of any point on the straight line, ie. let r = (x y z)
(x y z) = m(1 2 3) + (4 5 6)
when m = 0, (x y z) = (4 5 6)
when m = 1, (x y z) = (5 7 9)
the value of m varies from negative infinity to infinity, and all points it generate lies on the same straight line. (1 2 3) is the 3D equivalent of gradient. It decides the orientation of the straight line. (1 2 3) can be adjusted to any values.