If your professor hasn't talked about the effect of intramolecular hydrogen bonds on polarity (which wouldn't surprise me at all), it's probably not the answer they're after.
Have you learned anything about activating/deactivating groups in electrophilic aromatic substitution (EAS) reactions? Electron donating groups (EDG) vs. electron withdrawing groups (EWG)?
Granted, this isn't an EAS reaction, but the EDG and EWG concepts should still be useful.