Hi there
Purification protocols do exist, but they vary significantly from lab to lab and from discipline to discipline (for example, a drug discovery lab would adhere to different rules in comparison to a lab that produces conjugated molecules for field-effect transistors). Many of these protocols are actually "guidelines" and a chemist is never bound by them 100%. For example, if your crude material coming out of a column in essentially pure by microanalysis and it isn't your final product either, then there is little point in recrystallising it - unless of course you want the crystals for X-Ray studies.
The following is merely my own ideas and purification protocols; I don't expect that everybody will agree, but I hope that you will find it useful.
1) Is your product a liquid that is amenable to distillation? Personally, I would choose distillation if the answer is "yes". However, you need to bear in mind that if your liquid decomposes/polymerises after extensive heating, or if it "flies off" too easily under vacuum and you end up sending it straight through to the trap, then perhaps distillation is not the best method. Always ensure that your distillation trap is clean so that your material can be recovered if you happen to mess it up. I would use column chromatography on a liquid only if the material concerned has a very high boiling point and decomposes when heated strongly; if the Rf is very convenient for chromatographic purification and the solvent for chromatography is not expensive; or in cases where the scale is very small and a minute column would recover more product than a distillation would (the only exception being, of course, if you have access to a Kugelrohr kit that is suitable for small-scale distillations).
2) If your product is a solid or liquid that cannot be distilled, and you have synthesised it for the first time, column chromatography is an excellent purification technique. So how do you discriminate between flash and gravity chromatography? Personally, if flash chromatography works then I choose flash. On some occasions, however, I found that gravity chromatography is more convenient - for example, purification of a 30 g crude mixture where the product has Rf 0.8 from hexane and the impurity has Rf 0.3 from the same solvent. I set up this column as the gravity type because while the product was being collected in a large beaker over a 4-hour period I carried out another reaction. Had I opted to do flash chromatography, it would have taken me only 60-90 minutes but with considerable effort (I would have to use a hand-pump) and attention. If you ever use gravity column chromatography, make sure that your silica is coarse (mesh 70 - 230; do not use mesh 230 - 400 silica gel unless you are doing a flash column).
3) So, where does recrystallisation come in? It is good practise to recrystallise your compounds, but if they are already pure and simply intermediates then recrystallisation may be little more than a waste of time and material. If your compound is a solid and cannot be purified by chromatography (either because it is unstable over silica or because there is an impurity of near-identical Rf value), then successive recrystallisations may be a good way of achieving the desired purity. Some of my colleagues found that a recrystallisation that works on a crude material circumvents the need for chromatographic purification. If you are going to take this approach, make sure you consider the benefit of spending less time to purify your material, as well as your savings in terms of not having to use silica gel and organic solvents to carry out a flash/gravity column, versus the material that you may or may not lose via the crystallisation and the time it has taken you to synthesise it (for example is it worth loosing 10% on a recrystallisation, when a rather lengthy column chromatography would have given you greater compound recovery?). Having said that, you should remember to always set aside some material for a future recrystallisation, even if your product is essentially pure after column chromatography, if only to study the crystal structure and to obtain a more accurate melting temperature).
I hope this helps! If you wish to ask me more specific purification-related questions, feel free to email me directly.
Best wishes
Athan