While your proposed synthesis seems logical, the chemicals operate by innate reactivity and can ignore your desires. Because amides (DMF) are less susceptible to nucleophilic attack, an alternate reaction can take place, the Claisen condensation. In this instance, with ethoxide as base, there is only very low concentrations of enolate. Ethoxide (ethanol pKa 16) is too weak of a base to generate a very large concentration of enolate (EtOAc pKa 25). So even though you may make some enolate, the bulk of the ester is not ionized and susceptible to nucleophilic attack.
Re: too expensive
While I cannot tell you when it is cheaper to buy a chemical than make it yourself, you can almost assume that if there are several suppliers, then a high price indicates the actual compound is not readily available. In this case, I can imagine that low demand may also contribute. (I did not search for the existence of any patents though.) It is highly likely that the current route uses a literature preparation and the high price corresponds with low yields and/or expensive starting materials. If you investigate a new route (as you are doing), then it may be possible to prepare the compound cheaply.
I always found it interesting that as I became familiar with the costs of chemicals, that I vicariously learned the basic chemistry of my sophomore organic chemistry class and the need to do the air, fire, and water type of syntheses. Suppliers never sell a product for less than its precursor. You can use that rule to determine what reactions and possible starting materials are used for virtually all starting materials. The more familiar you are with industrial chemicals and their manufacture, the less time it takes to do this type of analysis of cost and chemical efficiency.