From my values (Na=0.9, Cl=3.16, K=0.82, Br=2.96), the electronegativity difference between potassium and bromine is less than that between chlorine and sodium by about 0.12 (whatever the units are). So the difference in strength may account, along with other things, for why the melting point of KBr is so much lower than that of NaCl.