I would think the order goes as : I, II, III
While actually, the answer is II, I, III
Here is my reasoning for my answer:
The carbon where the chlorine was added, originally had a radical prior to the chlorination.
So the stability of the radical determines the amount of product. Clearly compound I had the most stable radical (2' carbon)
Then II > III because in II the beta-carbon is more substituted and delivers more sigma induction. Also, there are 2 identical methyl groups that could have been chlorinated, so statistically this one is more likely.
I dont understand why II comes first in the answer. Does three 1' carbons outweigh one 2' carbon?
Thanks for reading.