Because many neurotransmitters are small molecules, and because the "blood brain barrier" provides a simplified environment, it is possible to see clear and strong relationships between chemical properties and drug effects. Sure, a strictly computational approach (QSAR) seems to seriously leave something to be desired, but the relationships are at least visible, and if not interpreted quantitatively but rather by a human being, actually make a whole lot of sense.
You do not need to refer to literature describing restricted compounds to see these relationships, either. It is also easily seen in drugs used in psychopharmacology, or even just studies done on the various undesirable properties of antihistamines, such as sedation.
The effect of drugs in the entire body is harder to predict because there are vastly more systems involved, so if the primary activity being studied isn't CNS-related, its might be harder to learn from existing examples, I think.