For a reaction:
aA + bB ---> cC + dD
where a,b,c,d = stoichoimetric coefficients of species A, B, C and D, the rate is:
Rate = -1/a(d[A])/dt) = -1/b(dB)/dt) = 1/c(d[C])/dt) = 1/d(d[D])/dt)
where d = delta, t = time.
The reaction rate is negative with respect to the reactants because they are disappearing from the reaction vessel and positive with respect to the products as they are appearing in the reaction vessel.
So the rate of the reaction you have given is:
Rate = -1/2 (d[NOCl]) =1/2 (d[NO]/dt) = 1/1 (d[Cl2])