I'm not sure exactly what question you are asking. Are you comparing water solubility with organic solubility and wondering why the more rigid structure might be more water soluble than the less rigid structure? Or are you comparing crystallinity and wondering why the more rigid structure might crystallize out of an organic solvent while the floppier structure stays in solution?
Assuming that you are asking the second question - In general, aromatic structures can get some boost to their intermolecular forces through pi-stacking interactions, where the ring systems stack flat against each other in the crystal structure. The flatter the molecule, the more likely this is to happen. When you have a flat group linking two aromatic systems into a plane you can get stronger intermolecular interations; if the two groups are anchored at an angle to each other, or if they are attached by a floppy group so they are free to move around (and especially if the gauche-butane interactions of the floppy group tend to hold them at an angle), they will not stack as well and the resulting material will be less likely to crystallize.