Reactions are not "bond activations" in isolation, at least in no sense that I've heard the term used. A reaction is called a bond activation because it activates a bond for the next reaction.
If you are trying to run an S
N2 reaction on a bromoalkane and it doesn't work, it is possible that the reason it doesn't work is that the C-Br bond isn't reactive enough. C-I bonds are more reactive to S
N2 reactions than C-Br bonds. So if you are converting your bromoalkane to an iodoalkane in order to make it reactive enough to run a subsequent S
N2 reaction, then you can consider the bromoalkane
iodoalkane reaction to be a bond activation.
I guess you could consider any reaction which produces a less stable/more reactive bond in the product from a more stable/less reactive bond in the starting material to be a bond activation, but that would really be stretching the definition in my opinion.