If you understand the dipole (here of water molecules) as a set of ions (I exaggerate, because their charge is partial, hence less than H+ and O2-), then the solution of an ionic compound in water resembles just any ionic compound, where positive Na is surrounded by negative O and negative acetate by positive H.
Just like in crystalline NaCl, positive Na is surrounded by negative Cl, but just one step farther you meet positive Na again, so you may understand the surroundings of Na as ClNa dipoles too.
So conceptually, the energies need not be very different, and indeed, dissolution can release or absorb heat depending on the compound.