One thing that occurred to me, although I am not sure why it would matter, is that a typical chemistry lab dilution is small scale, say around a liter or less, while the Dow information probably refers to much larger amounts, 'industrial scale'.
Everything else in that link, namely that you add your stuff (solid NaOH, concentrated solution) to water (not the other way around), slowly with stirring, is the standard issue rule-of-thumb, at least as far as I know.