Grubbs has addressed this very issue in great detail, see JACS 2003 11361 - well worth a read. He delineates a set of rules for which compounds will undergo selective cross-metathesis reactions, and which will be unselective or unreactive.
In short - the first molecule will form, the second will not (assuming R1 != H). However, the first homodimer can still undergo metathesis reactions since it is formed as an equilibrating mixture: the Ru can reinsert into the 1,2-disubstituted internal alkene and split the dimer apart.
Hope this makes sense!