confused on how the starting value remains the same while only the unit of measure and exponents are being adjusted
Not sure what you mean by that, can you elaborate? Starting value is just what is is - a starting value, it doesn't change.
Or do you mean 1.35 keeps the same all the time? That's the beauty of the metric system, you convert by adding or removing zeros (multiplying or dividing by powers of ten). That's why it is so simple to use. When squaring or cubing conversion factors are still just powers of ten, this is just a simple math.