4 years ago when I submitted my paper as corresponding author to JOC, I found the requirements for synthesis for this journal is obviously more rigorous than other journals I have considered.
Sorry I forgot the details, but I remember there should be a checklist for the compounds (especially the final one).
Back to your question, it certainly helps if your spectra matches with commercial or authentic sample. However, NMR spectra may not be convincing enough to tell about purity. If you are dealing with other journals like Dyes and Pigments and JMCC, you will likely pass. For JOC, I am not entirely confident.