It is not negative, it is just a sign convention for enthalpy. If you add energy to the system, it is endothermic and the sign is positive. If the reaction releases energy it is exothermic and the sign is negative. The negative sign indicates heat was released by the system to the surroundings.
Note for any balanced chemical equation you have and are given an enthalpy with it, reversing the reaction gives you the same magnitude but opposite sign for the enthalpy.