I would think probably less acid, and lower temperature maybe, if reaction is possible at the lower temperature. Also I've seen phosphoric acid as an alternative to sulfuric acid that gives less side product.
Also if it is an expensive starting material, doing the process in an entirely different way might be better. About ten years ago when I studied this, Mitsonobu coupling was a standard way to couple carboxylic acid + alcohol and make an ester. This would be more important if you care about stereochemistry at the alcohol carbon. Mitsonobu would invert stereochemistry at the alcohol, and a Fischer esterification would retain the stereochemistry, or give some racemization depending on the conditions/substrate, I would think. It might not be worth it if your reactants are both very cheap and simple.
Or, alternative way is simple Sn2 with carboxylate ion + alkyl halide + polar aprotic solvent, maybe some HMPA or crown ether or phase transfer catalyst. Mitsonobu might be better because alcohols are more readily available on average than alkyl halides. You could also convert an alcohol to a sulfonate ester such as tosylate or triflate.