By the
Beer-Lambert Law:
A = e*l*c
Where e is the absorptivity constant of the molecule, l is the length of the cuvet, and c is the concentration of your solution. In your experiment, since you are only using cholesterol and the length of the cuvet remains constant throughout your readings, you can consider e*l a constant.
For your standard solution, you know A (0.350 - 0.020 = 0.330) and c (250mg/100mL) which allows you to calculate e*l (e*l = A/c = 0.00132).
Using this value of e*l, you can calculate the concentration of cholesterol in your sample, since you now know A (0.390 - 0.020 = 0.370) and e*l (0.00132). By rearranging the Beer-Lambert Law, you get:
c = A/(e*l) = 280mg/100mL