No, it is a general principle of chemical kinetics. The idea is based on the fact that the rate of any reaction is a function of not only the concentration of the reactive intermediate, but also the rate constant for the subsequent transformation. Suppose we have a reaction of a compound A to product C with the rate law rate
1 = k
1 * [A] and then we have another pathway that leads to a different product (call it D) by the similar rate law rate
2 = k
2 * [ B]. Next, suppose that A and B are in rapid equilibrium (much faster than either of the forward reactions to products) with one another and that equillibrium rather heavily favors B. Since the rates of the two reactions depend on both the concentrations and the magnitude of k
1 and k
2, there is a situation where even though B is disfavored in the equilibrium, the pathway through intermediate A in fact dominates and C is the major product, not D. This would occur when k
1 >> k
2.
Here is a handy reaction coordinate diagram I lifted from Wikipedia:
The way this is usally summed up for the organic chemist is that the major product of the reaction can come from the minor component of an equilibrium mixture provided that the minor component is much more reactive than the major component. The product distribution is controlled by the ∆∆G value in the picture (the difference in the two transition state energies), not by the underlying equilibrium.
This is especially important in the cases of imines and iminium ions. I know that you are thinking that the protonated aldehyde is more reactive anyway, but that is not the whole story because you have to consider the other components in the reaction, especially the fact that it is an intermolecular reaction, and that there are other competitive pathways such as addition of the N to the aldehyde. Additionally, in this case you also need to consider that the imine can tautomerize to a conjugated enamine that would be quite stable.
A particular example with iminiums that I alluded to before is the Mannich reaction. If the Mannich reaction were controlled by the equillibrium instead of the relative rates of reaction of the two intermediates, then we would never see the Mannich reaction, just aldol reaction. A famous example of this from total synthesis would be Robinson's route to tropinone. Perhaps a more pertinent example would be Heathcock's syntheses of the daphniphyllum alkaloids through an olefin/iminium ion cyclization cascade.