I don't know that you will find people wanting to describe the principle as the endo rule without an endo product, but the principle still holds none the less. If you react cis-1,3-pentadiene with maleic anhydride, you should get the cis,cis-adduct. The trans would give the cis,trans-product. These will not be the "only" product, but the major products.
It failed to show the questioned stereochemistry in the posted examples as the double bond does not have cis-trans isomers with regard to the dienophile stereochemistry in the product.