It shifts to the left. The reason why an increase in pressure favors the side with less moles of gas is because the increase in general pressure (i.e. not due to adding any more reactant or product) is equivalent to decreasing the volume, or increasing the concentration for all gases. Mathematically, this results in Q decreasing for this reaction. If you just add ammonia and hold volume constant, then the concentration of hydrogen and nitrogen do not change, but the concentration of ammonia increases. Now Q > K, and the equilibrium shifts leftward.