When you've got really polar material, reverse phase is usually the way to go. The best option is prep HPLC. If that's unavailable, you can get C18 chromatographic media in bulk or pre-packed into cartridges, but it tends to be dearly expensive. Solvent is usually something aqueous, with methanol or acetonitrile as the organic phase. If you need to adjust pH, it can be done with acetic acid, or which ever amine is favorite.
Since you're trying to get a dye, your life will be a little easier. Just look for bands that are the right color.