How would this reaction mechanistically proceed?
My first idea is to take the alpha hydrogen between the ketone and hydroxy off, but there isn't one. I assume the hydroxy hydrogen is the most acidic so it would be deprotonated. So that gives a negatively charged oxygen with a quaternary carbon on one side and a phenol on the other and I don't know how to go on from there.
Does something intramolecular happen? I can't figure out how the methyl seems to move to the other side.
Thanks for any help.