Can we then write ΔGforward = Gproduct,c - Greactant,c, where c denotes the concentration in question? Likewise, ΔGreverse = Greactant,c - Gproduct,c, which would mean that ΔGforward = ΔGreverse only if Greactant,c = Gproduct,c.
I would say the forward and reverse reaction rates are equal at equilibrium, but the reactions are not equally favorable (the position of equilibrium usually lies towards the products or the reactants, not halfway).