Let make it easy A + B => C+D
K = C*D/A*B
If let say 0.5 mol of A reacts with B then also 0.5 B will be consumed, because the factor is 1. On the other hand we get 0.5 C and the same amount D. If you change one concentration of the mixture, the system reacts in this way to replace the new concentration by reacting with the other component or decomposing of the other components.